October 2010
20 posts
Missing the point.
This holiday season, instead of buying presents at big-box retailers, why not support local Chicago businesses and the environment?
So leads off a PR pitch I received tonight — from the local store of a national retailer. Granted, they’re not what anyone would consider a “big-box” retailer, but still.
Traffic Bait Doesn’t Bring Ad Clicks - NYTimes.com →
“There are not a lot of contextual ads on Lindsay Lohan stories,” said Robertson Barrett, the chief strategy officer at Perfect Market.”
So, in other words, rather than cramming the web full of vapid celebrity gossip and rehashed photo slideshows, news sites should be concentrating efforts on articles that are actually useful and informative to readers? Huh.
Recently. →
You’re probably under the impression that I don’t write here anymore. And you’d mostly be right. But though I haven’t been active on me3dia.com proper, there’s plenty going on in the background. Those in the know are following
On Face Time and Free Labor : CJR →
Me, interviewed about how we keep volunteer writers involved on GB.
“Many consumers on Facebook and blogs picked apart the new logo too, though...”
– Gap to Scrap New Logo, Return to Old Design - Advertising Age
A nice reminder that shitstorms on the Internet are relative.
(via ourmaninchicago)
True, but the logo was only rolled out online, not in stores. In relation to the audience it was presented to, the reaction was overwhelmingly...
“Things Journalism Isn’t
Yelling at strawmen. “If some guy had a wrench, would...”
– Things Journalism Isn’t | The Blog (via samabernethy)
It's Full of Stars - Let’s Bust Some Myths: The... →
The short of it: Fischer spent a million developing the Space Pen, not NASA. And pencils aren’t ideal in spaceships.
